Help & docs
Guides, methodology, API references, and the centpoll glossary.
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Quickstart
Field your first poll in five minutes.
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Campaign builder
Step-by-step guide to the eight-stage wizard.
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Methodology
Likert vs. NPS, weighting, MoE, and beyond.
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API & webhooks
Push completions into your warehouse in real time.
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Compliance
TCPA, opt-outs, AAPOR disclosure standards.
11 articlesBrowse
Survey design
Avoid leading wording. Bias-check your questions.
16 articlesBrowse
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Methodology glossary
Plain-English definitions of the terms in our docs.- LOI
- Length of Interview — average time to complete a survey.
- MoE
- Margin of Error — statistical range of uncertainty around a result.
- Propensity
- Modeled likelihood that a voter shows up on Election Day.
- Crosstab
- Table of one question's answers broken down by demographic.
- Weighting
- Algorithm that rescales responses to match the voter file.
- NPS
- Net Promoter Score — 0–10 likelihood-to-recommend scale.
- TCPA
- Telephone Consumer Protection Act — restricts autodialing.
- P2P
- Peer-to-peer — human-initiated SMS at scale.